Elevate The Everyday

The frustration of ‘vemödalen’, trying to capture something amazing when thousands of identical images already exist, is something that all photographers have faced.

In order to inspire photographers to identify the creative potential of even the most mundane of subjects, Nikon brought together four expert photographers from across the globe to transform ordinary car parks into sensational scenes using the Nikon D750.

These pros demonstrate how with the right equipment, ability and mind-set, photographers can create visually striking imagery from the most seemingly boring environments.

For more detailed information please see the press release.